Today I am going to share with you the most effective link building tactics you can ever learn. If you master this, you can rank your clients and yourself for literally WHATEVER you want.
This is setting up your own high PR themed sites. Most people call this making a blog network.
The funny thing is this is something very few SEO’s know how to do. I have worked with multiple SEO’s yet never met anyone who knows how to build a basic network. Ironically building a solid network is not hard, nor time consuming, and requires basic knowledge.
Look, I’m not an SEO expert, just a normal guy like you. However, what I’m about to show you has allowed me to out class other SEO experts and get myself results that no one else can. So if you are looking for practical and non-BS way of getting your site ranked, you should get excited about what you are going to learn.
First off if you are brand new to SEO, this will not make sense to you. So go ahead to learn some SEO basics.
With that being said you need to first understand what the two biggest factors that go into how powerful a link is. These are PR + Relevance. To sum it up though if you can get a link from a high PR site which is relevant to your site you are going to see VERY large rank increases. Now if you can get a ton of these links, you gonna see your sites dominate Google.
PERIOD. I don’t care what hippie SEO theory you have heard, but if you master high PR relevant link building, you are going to win at SEO. This is also the current algorithms BIGGEST weak spot. (event penguin 2.0)
(Keep in mind: A PR link can still be good even if it’s not relevant, and a relevant link can still be good if it doesn’t have super high PR. They are just not PERFECT links.)
But Here’s The Issue
Where the hell are you gonna get a bunch of high PR relevant sites linking to in a timely manner. White hat hippies will tell you by networking with people and guest posting…
But come on, not everyone is public relations experts. So good luck of getting a link on the home page of a PR 5 relevant site consistently. On top of that if your guest will very likely end up on a inner page of a site that has no PR… in short this crap does not work.
You go out there and make your own high PR relevant sites and place links to your main site. This is why blog networks are so insanely powerful. It gives us the powerhouse links that we would have to work our butts off to get, at a whim.
Using just this method, I was able to get a new site of mine to a PR 4 and crush huge searches in just one month.
In short…it’s the beez kneez.
So How Do We Do This?
Building a good power link base is pretty simple. In fact, it’s comically easy when compared to some of the white hat “quality content” hippy BS out there.
It is done in 4 very simple steps
1. Identifying, scanning and buying high PR domains
2. Setting up the domains safely
3. Making the PR domains relevant to your site
4. Placing links strategically on these domains
Sounds promising? Ok let’s get right into that. 1,2,3 go…
Step 1: Find/Buying high PR domains
First off, building a blog network is not free. It does take some investment depending on the network.
If you just starting, getting a few PR 2-3 sites will cost you about $200 and get you GREAT results as long as you did good keyword research.
If you do have a big budget, you can pick up solid PR 5’s for about $150 to $200 a pop. Then it is just how powerful you want your network to be. If you are doing good research $2k worth of sites will rank you for about whatever you want.
Now if you want to get REALLY competitive, aka you have the budget of 10k+ a month to rank for some serious keywords, then spending 5-10k on a network is a way to ensure they will always have results.
How To Choose The Best Sites
* THIS IS VERY IMPORTANT *
Choosing the best sites is not hard, but if you do not know what you are doing you are going to lose hundreds of dollars. However, I’ve put the good stuff here for you so that as long as you are going to follow what I’m saying here you should be fine.
1). Scan the sites backlinks
This is done by throwing the site into majestic SEO. What we want to see is large amount of links coming from good sources.
This is because when a domain expires, if it does not have a healthy link profile, it loses PR fast when the content changes. We will be changing the content, so it is super important that the site has good links.
On top of this, the links ALSO effect the amount of link juice the site will give. A PR 5 with 100k links will give more juice than a PR 5 with 40 links. This also depends on whether the links are coming from, and the PR of the links, this can be a pain to find out though.
In short though, a good amount of links with a good trust and citation flow (10+) is a good sign.
Here’s my own criteria for selecting PR domains. Feel totally free to break this, as I do all the time. These are simply my best practices to be 100% safe.
PR 3 – 100+ links
PR 4 – 800+ links
PR 5 – 1500+ links
2). Make sure the PR is real
The next thing we need to do is to make sure this is not a fake PR domain.
(Fake PR domain: When you 301 redirect a high PR domain to another site, the site gains the PR of the redirect site. A lot of people will do this, then sell the site that gain the “fake PR”. Then as soon as it is sold, they will remove the redirect, thus wiping out the sold sites PR.)
Luckily, this is vert easy to check for. Simply go to this fake PR checker. Throw the domain in and look at the results.
3). Make sure the site is healthy
The last thing we want to do is make sure the site is indexed and healthy.
A lot of people will go to google and enter “site:\(the url)”. If the site is indexed, it will show up.
I would suggest you go one step further and put in the domain name (fancywalldecals.com). If the site is healthy and has PR it will show up due to it exact match-ness. If it is not showing up, this is usually a sign the site stinks. It might be indexed, but that does not mean it’s not penalized.
AS LONG AS YOU MAKE SURE TO FOLLOW THE INFO ABOVE, YOU ARE PRETTY MUCH GUARANTEED TO BE AN EFFECTIVE DOMAIN BUTER… NOW ONTO THE NEXT STEP.
Step 2: Setting Up Domains Safely
If you do not know, Google does not like blog networks. This is because they work REALLY well and are very hard to find without a manual review… IF they are done right.
Now if Google finds your network, your PR sites will get de-indexed and your main site will get a penalty. We want to avoid this. The good news is that if you follow a few simple steps, it is highly unlikely that your PR sites will ever be found.
These are a few simple steps and things to watch out and avoid.
1). Set your site up on different IP address
While I personally believe this is a tad overkill, it is basic practice to put your sites on what is called “different class C ip hosting”.
We do this so that Google cannot simple check a single IP and find all of your PR sites. Though keep in mind, if someone is manually checking your IPs, you are probably screwed anyway unless you have a very natural looking network.
If you are not very technical, don’t worry. Simply sign up for SEO Hosting here. It is a fairly inexpensive way to have all your sites on different IP address.
This will give you very basic IP protection. I would not dive any deeper than this though. Your IP addresses won’t usually get looked at until you’ve made some other mistakes.
2). Do not interlink your PR site
This means if you have two PR sites linking to your money site, do not link them together. This leaves a huge footprint and sets off a ton of red flags.
3). Do not publicly sell links
First off, I don’t care what any sales letter tells you, there is no such thing as a safe advertised network and there never will be ever again.
What drives me nuts is that people think Google is clever enough to track their analytics, hosting, etc but is to stupid to read the huge SEO forums online when it comes to combatting spam.
If you advertise selling your networks links on forums or BIG public places, you are gonna catch a spanking. This also puts your network at a huge risk. Do not do this OR if you want to do it privately.
With that being said, if you are thinking about joining a network ask your self “Could Google easily find this”
4). Make your site semi unique
By this I mean different wordpress themes, unique content and different layouts.
Now take this as far as you want. This actually does not make your network any less trackable from a “technical” side. It also does not effect how powerful the links are.
5). Just don’t be stupid
If you go on any forum, you are going to see people endlessly debating about the stuff above. Just remember 99% of those people never rank a single site on top of the Google.
As long as you don’t do anything blatantly stupid your chances of getting busted are pretty unlikely if you have a small personal network.
Focus more on taking action and don’t let paranoia stop you. Now let’s move to the next step.
Step 3: Making Your Sites Revelant
So this is where we make our network like 3x more effective. This is because we are going to turn our sites into “perfect link farm”. We are going to do this by making the sites relevant to your niche.
So what does it meant to be relevant?
Being “relevant” is actually pretty simple. Google looks at some very basic things when determining what a site is “relevant” too.
It looks at things like
– Title and meta tags
– The content on the page – Image titles
Whatever you fill the above areas with will determine what your site is “relevant” to.
How Do We Use This?
So ideally if we are trying to rank a site for a keyword like “Light Saber for sale”, we want to make our PR network links relevant to “lightsabers”.
So we could go out and buy five PR 5 sites. We would then fill these sites with lightsaber related info.
Ideally, we would want to a site with a relevant URL. This is VERY hard to do though, and is not that important. So in short, do not let a PR site url be a factor.
Title: Reviews of Lightsabers
Content: A 150 word article talking about why Dart Vaders lightsaber should of been pink
Images: Titled “lightsabers” and preferably of lightsabers.
Boom the site is now relevant
Now this is the bare minimum you have to do to get maximum results. If you want to make your PR sites seem more legitimate, feel free to go crazy. Overall though, this will make your sites the perfect place to get links from.
Step 4: Strategically Linking
Okay now that we have our sites set up, time to just slap links all over them…NO!
If you have spent any time here you already know there are a ton of factors that effect how much juice a link passes on. You also know that Google has some pretty sharp over optimization rules.
If you don’t know these things, then here is EXACTLY how you need to link from your sites.
The Rule Of 3
On thing you got to keep in mind is that you do not just have to place on link per money site on your PR site. Each link will send more juice to your site, with diminishing returns.
This basically means each link is less powerful, but is still powerful since it is coming from a high PR relevant site.
So what i like to do is build 3 links per money site. I do it in the following pattern
– The first link is an exact anchor text link (E.g. Wall Decals For Sale) – The 2nd link is relevant anchor text link (Home Decoration Ideas)
– The 3rd is either a url link or a picture link (e.g. http://fancywalldecals.com)
Too Many Links = Bad
Having too many links on your PR site will not totally ruin the power of your links, however for optimal results try to keep your outbound links under 10.
If you are running a link selling business, try to keep it under 80 and there will still be decent juice. After 100 you are gonna start to see a huge decline in juice.
Get It On The Page With The PR
You must get your links on the page with PR. This will always be the home page. There are a few ways to do this.
– In the side bar
– In the footer
– In the content
The best place to place link is at the start of the content. A cool thing about sidebar link is you will get multiple links from it. This gets you a solid amount of link juice.
It is pretty simple
Phew… You survived. I hope you are not overwhelmed by the amount of information in this guide. As long as you follow the simple guidelines above, you are going to have a hard time messing up.
However, I do understand that it might be a little challenging for you if you just started and wanted to try something out. So if you do have any question regarding building a blog network, feel free to send me an email (firstname.lastname@example.org) and I’ll try my best to answer your question in a timely manner.
OK- this post is officially RAMBLING now. More coffee please.!