So, your business needs an app? (Spoiler, you probably don’t)

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I recently presented this at the Eastern Innovation Business Centre about everything you need to know before including an app in your digital strategy, with steps and tips for success for startups to large enterprises.

Technology and the human touch

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Last week we had the pleasure of welcoming Kelly Schulz to b2cloud who ran an amazing accessibility and inclusion workshop to help further our understanding and empathy for all our users. While the focus was

The car of the future is shared and driven by software

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There are many visions on where mobility is going and how transportation will evolve. Which will prevail? Where will the disruption occur? I suspect the car I drive now, will be the last one I

Hey Siri, how do I start a conversation with someone with a disability?

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We all love Siri’s little witty quips, but I recently read a heartwarming article over on Mashable that reflects the power of technology to change lives in ways that most of us would never appreciate. I won’t spoil

CES 2017: Health and Accessibility

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This year’s CES certainly lived up to the Las Vegas expo’s reputation as the place to see what’s next in tech, showcasing innovations that will set the tone for the rest of the year and beyond. The

Read This If You Want People To Respond To Your Headline Like Mad…

Guides | Thoughts By 3 years ago

Here’s the trick to funnelling traffic off the social web. Write better headlines. Sure, you need to be participating in conversations and engaging with customers, prospects and partners on your web compaigns and social media.

iBeacons, BLE, Bluetooth

Thoughts By 3 years ago

All are trending keywords at the moment, but are they all they promise to be. Ill explain what the technology is, how it works, and how quickly it will fail if we it’s done wrong.

The iPhone’s brand power !

Thoughts | Uncategorized By 6 years ago

iPhones have so many issues, why do we still buy them???

“the b2cloud experience” – words of an intern

Thoughts By 6 years ago

A marketing intern’s experience after his first week at b2cloud.

Don’t forget to promote an App!

Thoughts By 6 years ago

I’m not sure how many P’s there now are in the marketing mix today, however don’t make the mistake of most App publishers on the Apple, Android or Windows App stores by ignoring promotion.

Preparing apps for submission

Guides By 7 years ago

Once you have built your iPhone/iPad application (or b2cloud has built for you), the next step is to compile your marketing material to be published on the iTunes app store. Basically this information provides backgorund

Your are NOT my friend!

Thoughts By 8 years ago

When was the last time you went to a BBQ with mates and kissed Exxon Mobil on the cheek when arriving, or shook hands with General Motors. Ever played XBOX with Hertz? We need to

Unlocking the Value of Social Media: An Approach for Small Business

Thoughts By 8 years ago

Over the last number of years, social media companies, and the tools they have developed, have received ever increasing column inches in the business press. It seems when real news is sparse business columns get

Work or Play?

Thoughts By 8 years ago

My recent blog ‘Finding the Dream Job with Social Media’ got me thinking more about business networking and its place within the broad sphere of social media. Is business networking different to social networking? Should

How can Social media improve your life?

Thoughts By 8 years ago

I was talking with Josh today and we discussed the realm of social media and the fact many find it overwhelming. Then we came up with a single question that could give people an interesting