So, your business needs an app? (Spoiler, you probably don’t)

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I recently presented this at the Eastern Innovation Business Centre about everything you need to know before including an app in your digital strategy, with steps and tips for success for startups to large enterprises.

Technology and the human touch

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Last week we had the pleasure of welcoming Kelly Schulz to b2cloud who ran an amazing accessibility and inclusion workshop to help further our understanding and empathy for all our users. While the focus was

The car of the future is shared and driven by software

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There are many visions on where mobility is going and how transportation will evolve. Which will prevail? Where will the disruption occur? I suspect the car I drive now, will be the last one I

Hey Siri, how do I start a conversation with someone with a disability?

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We all love Siri’s little witty quips, but I recently read a heartwarming article over on Mashable that reflects the power of technology to change lives in ways that most of us would never appreciate. I won’t spoil

CES 2017: Health and Accessibility

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This year’s CES certainly lived up to the Las Vegas expo’s reputation as the place to see what’s next in tech, showcasing innovations that will set the tone for the rest of the year and beyond. The

When a good idea is no longer a good business

Thoughts By 6 years ago

Working out your opportunity-cost early on can save you later.

Address Not Found: Firefox can’t find the server at .com.au

Thoughts By 8 years ago

You may have noticed that we here at b2c seem to rather like social media. It seems we’re rather permanently plugged in, in one way or another. For instance, three out of five of our

Work or Play?

Thoughts By 8 years ago

My recent blog ‘Finding the Dream Job with Social Media’ got me thinking more about business networking and its place within the broad sphere of social media. Is business networking different to social networking? Should

Finding the Dream Job using Social Media

Thoughts By 8 years ago

Unemployed? Perhaps spending your jobless days on the net and more specifically social media sites is not such a bad habit to get into after all. Typing ‘job search’ into Twitter’s search engine shows how