No is perhaps the most important and certainly the most powerful word in language. Every day we find ourselves in situations where we need to say No – to people at work, at home, and in our communities – because No is the word we must use to protect ourselves and to stand up for everything and everyone that matters to us.
But as we all know, the wrong No can also destroy what we most value by alienating and angering people. That’s why saying No the right way is crucial. The secret to saying No without destroying relationships lies in the art of the Positive No, a proven technique that anyone can learn.
This book gives you a simple three-step method for saying a Positive No. It will show you how to assert and defend your key interests; how to make your No firm and strong; how to resist the other side’s aggression and manipulation; and how to do all this while still getting to Yes. In the end, the Positive No will help you get not just to any Yes but to the right Yes, the one that truly serves your interests.
Based on William Ury’s Harvard University course for managers and professionals, The Power of a Positive No offers concrete advice and practical examples for saying No in virtually any situation. Whether you need to say No to your customer or your coworker, your employee or your CEO, your child or your spouse, you will find in this book help in saying No clearly, respectfully, and effectively.
In today’s world of high stress and limitless choices, the pressure to give in and say Yes grows greater every day, producing overload and overwork, expanding e-mail and eroding ethics. Never has No been more needed. A Positive No has the power to profoundly transform our lives by enabling us to say Yes to what counts – our own needs, values, and priorities.
Understood this way, No is the new Yes. And the Positive No may just be the most valuable life skill you’ll ever learn!
Like what Mahatma Gandhi once said “A ‘No’ uttered from the deepest conviction is better and greater than a ‘Yes’ merely uttered to please, or what is worse, to avoid trouble.”
I strongly recommend this book to anyone who would like to explore this the most powerful and needed word in the language today. Without mastering the skill to say ‘No’, this could be potentially the most destructive and, for many people, the hardest word to say. Yet when we know how to use it correctly, this one word has the power to profoundly transform our lives for the better.