Some interesting new statistics have just been released on the state of the mobile landscape in the US, as shared by Time. These statistics don’t always reflect the Australian market, but do sometimes take a number of months to flow through.
Below are some summary graphs I’ve compiled of the key areas to look at:
The two big areas that stick out to me are the revenue being generated from mobile apps, and the much higher use of iOS in enterprise.
It’s impossible to say just why Android users, who account for 53% of the mobile market, and 50% of all total app downloads, only account for a tiny 20% of app revenue. One reason could be that many Android users are running cheap handsets, which have flooded the market and indeed helped boost the popularity of Android. Perhaps these users have lower budgets, hence their purchase of a cheaper device (or receiving them for free from their Telco,) and just aren’t willing to spend money on apps. Conversely, perhaps many iOS users, many of whom have forked out anywhere from $700-1000 for a shiny new iPhone, figure they should back their expensive handset investment with purchasing some great software to make it worthwhile.
Personally, I always favour free apps if possible (I currently have 243 on my iPhone,) but will definitely purchase an app if it has some great reviews, or looks like I would use it more than once. Indeed many of the greatest apps paid (or at least have in-app purchases to enhance features etc.)
The other area of note is that enterprises are favouring iPhone’s over Android devices. Whilst only 5 years ago Blackberry was the staple of almost every single corporate office, the iPhone now dominates this space, with their focus on security, apps and synchronization. Clearly organisations aren’t concerned about justifying the heftier price tags, or in fact they are allowing employees to BYOD (bring your own device.)
It looks like Android and iOS will continue their domination of the smartphone market for some time to come, with Windows Phone and Blackberry doing little to creep their market share back to any significant number.