Josh Guest

Managing Director

2nd December 2010

Gaawk – Victorian Election

News By 6 years ago

I thought it might be interesting to gauge the progress of the Victorian Election and campaigns using our Gaawk social aggregator platform. The aim would be to see what people are saying, and how they are responding to the campaign.

The result, a truckload of newspaper references and mentions from all the traditional sources. All the parties used the social networks to blast out their messages, but when it came to actual conversations and mentions from everyone else………. almost complete silence. Except for the odd “crap, I forgot to vote” and “how annoying are the people at the front of the polling booths”.

From a Gaawk perspective, this is a strong indicator that the parties need to do far more to generate conversation, as opposed to using social media as a traditional communications outlet.



Recommended Posts

Mobile World Congress 2016

Post by 6 years ago

Mobile World Congress takes place in Barcelona and it’s where the world’s major technology manufacturers (minus Apple) gather to make their big announcements. IPhone sales are slowing and the major western markets have reached a

Got an idea?

We help entrepreneurs, organizations and established brands from around
the country bring ideas to life. We would love to hear from you!