Luke Smorgon


    16th August 2011

    How often should you update your app?

    Thoughts By 5 years ago

    An app is never complete – that’s our view. An application, like any piece of software, needs to be regularly updated and maintained. Don’t be afraid to pull features out – if they’re not adding value, why have them? You can get some pretty in depth stats on how users interact with your app (we use Flurry for our analytics) so make sure to scrutinize what users like, and what features people don’t use.

    Having said this, development should be a gradual but ongoing process – don’t try and cram every feature into your first release – users are unlikely to even find half of these. Instead, start off with something simple and useful, and slowly add updates. Be careful about updating too often though – If you see the little 1 badge on the App Store app for the same app all the time, users might question what is wrong with it that it requires such frequent updates. Somewhere around 4-6 updates a year seems reasonable.

    So, when you start development, make sure you have a plan and the budget to continue to support and update the app – add features that are going to be useful, cut those that aren’t, and always ensure you are adding benefit to the end user.

    Recommended Posts

    Don’t start blindly: 5 common justifications to avoid when building digital products

    Post by 5 years ago

    Product Ownership isn’t always as glamorous as it sounds. Most people think as a product owner you’re given a team to do everything you want the way you want within your fixed timelines and budget. Sorry

    Got an idea?

    We help entrepreneurs, organizations and established brands from around
    the country bring ideas to life. We would love to hear from you!