Josh Guest

Managing Director

1st August 2014

Google Cardboard

Thoughts By 2 years ago

During last months Google I/O conference, a new product was presented called Google Cardboard. It isn’t really a product, instead more of an open source experiment that both showcases how a smartphone can open up an immersive world, and a shot at the Oculus Rift business.

Lets talk about the Rift, a technology that was purchased by Facebook and their founder Mark Zuckerberg for $2 Billion, with the goal of bringing immersive viewing technology to our homes. The Rift is a head based wearable that displays an output from a PC on a screen giving the user a 180 degree view. It incorporates an accelerometer so when the head moves, the video changes. It has wires, and the unit is heavy.

Cardboard is a box, with an area to slip in a smartphone. It contains 2 plastic lenses that focus the users eyes on the phone which displays a split screen (left and right eye) creating the illusion of depth.

Rift is heavy, clunky, low resolution and costs $350 US. Cardboard has far less weight, hard to damage (its cardboard), and provides a high resolution experience. It costs less than $10 (Smartphone not included). You can even download the blueprints here at build it for next to nothing – https://developers.google.com/cardboard/

Id be surprised if someone at Facebook who put the business case together for Rift is out of a job. Cardboard is the ultimate MVP.

 

google_cardboard_2

 

Recommended Posts

Why the VR industry needs Google Cardboard

Post by 2 years ago

In 2012 Oculus VR began the unthinkable task of resurrecting virtual reality (VR) when it released it’s Oculus Rift dev kit. In the next 12 months Sony and Valve will jump on the bandwagon and release consumer

Got an idea?

We help entrepreneurs, organizations and established brands from around
the country bring ideas to life. We would love to hear from you!