"b2cloud is one of Telstra’s key app development partners, who keep us ahead of the curve when it comes to mobile, wearables and the future of consumer technology. b2cloud always demonstrate high levels of technical and business expertise"

Tom Lucas

Senior Brand Manager – Retail & Digital

The Vision

There are few nights as well known as New Years Eve in Sydney. With Telstra and the City of Sydney we are ensuring that every single person has an invaluable resource at their disposal, packed with all the necessary information as well as some brilliant features unique to NYE in Sydney.


Using artwork by Reg Mombassa, the Australian artist best known for his iconic work with Mambo, b2cloud created a user experience that is both visually stunning and incredibly easy to use.



The Telstra NYE apps have been incredibly successful, accumulating hundreds of thousands of downloads since the first version (NYE 2012) was released. All evening people across Sydney were able to see their custom messages displayed on the bridge and at midnight exactly thousands of messages were sent to phones around the world using the Telstra NYE app.

Play StoreApp Store
Telstra NYE on Android Telstra NYE on iPhone

The Result

Here’s an example of some of the app’s amazing features:

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